You have to STOP relying on just referrals
And heres why
It’s not a strategy, which means it’s not something you can plan and forecast around
It leaves you with little control and ownership around where you next customer will come from
And look, I get it, referrals are great!...
Is it better to be a generalist or a specialist?
Clue: I’m a dentist looking for an accountant. Am I going to be interested in any accountant I come across or one who specialises in working with dentists?
The specialist firm, of course.
Because an accountant who specialises in my...
Have the last 10 months been as hard for you as everyone else in the accounting world?
furlough claims, loan applications, remote working not to mention the tax returns!
Winning new business was probably not on your priority list
You've worked crazy hours and been there for your...
What's the biggest change you've noticed since the pandemic began?
We're watching a lot more Netflix and Youtube
We're eating a lot more
We like our kids less and less [joke]
we're all using Zoom more
A year ago, most wouldn't have even heard of it
STOP billing by the hour!
STOP using timesheets!
Time has nothing to do with what your clients value
Client's are not buying time from you
They are buying results, outcomes, solutions to problems
You are not a commodity
Your 'time' is not what you're selling
When you track...
How's that new year's resolution going?
Perhaps it's not
You're not alone..
Most people have long left them behind
And it's not your fault...
Our brains are wired to avoid discomfort..
We will do whatever is easy for us..
Anything that is hard requires us to go against our...
Do you suffer from the dreaded scope creep?
It's inevitable in the kind of work we do..
So how do you limit the amount of scope creep that happens?
Especially if you're not billing by the hour any more..
(Because we know that's crazy and clients don't buy time from us)
What is one thing you'd do differently if could wind back the clock to when you first started your business?
It's tough to choose just one ..
But if I had to it would be..
To work with a coach / mentor from the very start
Someone who has trodden the path before me...
Sick of team meetings on zoom dragging on and on?
It’s how we keep our weekly meetings to just 40 mins max
Having been fully remote since March a once a week virtual meet has been helpful
But it’s also important not to have meetings just for the sake of them
Are you struggling to come up with content ideas?
Don't think you're creative enough to create content?
Feel that you don't have anything 'unique' to add to the sea of content out there?
Well, here's something that might help...
It's the principle of 'borrowed creativity'....
Wondering where your next enquiry is coming from?
Panicking that you've lost revenue and need to do some 'marketing' to get some new business in.
There's no shortcut i'm afraid.
No $97 Facebook ad course that's suddenly going to magic enquiries from thin air.
You've got to put the...
You can NEVER get fired
Bonkers or believable?
I’m toying with the idea...
Having read about it in Simon Sinek’s book Leaders eat Last
The last few months have been tough for many that have lost their jobs
But it seems we are very quick to get rid of people when we...