So you say you are your clients 'TRUSTED ADVISOR'? Then why are you charging clients for picking up the phone to you??

A true trusted advisor would ALWAYS be there for their clients...To hear them out in their time of need, to help them solve their problems and overcome their challenges...without f...

One of the things I always preach to accountants who intend to build successful firms is that…Positioning is key.

Being seen as the expert or the authority in your field leads to high perceived value and more profit for your firm in the future. And one way to achieve this is by giving away value to...

Do you struggle to increase your fees? Do you feel that you can't possibly charge double or triple what you do now?

Well, think again 

Because if Bev can, you can!

The first step of getting paid more for what you do is belief. You need to BELIEVE that you are worth more. The belief will come from...

Ever feel like your head is going to explode with everything you have to get done? Have a to do list as long as your arm?

I know the feeling

I used to the be same until I came across Michael Hyatt's book 'Free to Focus' And learned that productivity is not about getting more things done, its about...

So there's a big opportunity available to us accountants at the moment.

There is a sea change happening, which if you can identify the opportunity and attract these type of inquiries, then that's going to set yourself up to really scale your firm and add great value to your clients. This opportunit...

Do you patronize these companies?

Amazon, Dominos, and Uber

How would you rate their services?

Most people I know would rate them quite high.

And do you know why that is?

Because they have the customer at the heart of all their operations.

It’s all about how much they value their customers…

H...

Have you ever asked yourself any of these questions before?

“What should I spend time measuring in my firm to ensure we keep growing?”

“How do I measure my clients' satisfaction with my services?”

“How can we measure whether we’re on track with our outcomes?”

If you have, then I must tell you th...

If we don't keep track of time, what should we measure instead? 

So many to choose from 

Whatever you measure, link it to the OUTCOME you are trying to achieve..

As a wise man once said 'anything that is watched and measured, IMPROVES' 

For most businesses, being client focused is what's most im...

Can I have a discount?

uhhh ...

Ok because we really want to do business with you, you can have £xx off

Nooooo! 

You should never give a discount just because your prospect asks for one 

3 reasons why not to do so in the video 

If you absolutely must give one then only do so if your prospect d...

Do you know the biggest mistake I see business owners make when managing their employees?

No??

Let me tell you then.

They control instead of delegating. That’s right.

They place tight parameters such as work environment just to keep an eye on their employees all the time! And that’s exactly wher...

There is never a place for time-based billing!

This might be controversial to say, but it's a really lazy way to price. The concept of the billable hour was created back in the early 1900s by a chap called Reginald Heber Smith. He was a lawyer who created it to overcome the ills in his law firm. Fa...

There's no way I'd talk to another accountant - what if they steal my clients?! I don't want to share my secrets with the 'competition'...

How things have changed

Only a few years back, you'd never hear of accountants talking so freely to other accountants. But accountants are sharing and caring m...