Overwhelmed with always being contactable?! 🤯 Jul 26, 2021

Are you feeling overwhelmed by clients calling you in the evening or on the weekends?

Whether it's WhatsApp, email, or text, it can be difficult to reestablish communication boundaries with your client. If this is your current situation, chances are that perhaps you haven't clearly articulated or...

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Your buyer's journey to working with you 🛣 buyer's journey grow your business marketing Jul 19, 2021

If you're looking to grow your accounting firm, it's worth taking the time to understand the "buyer's journey" to understand our client's journey into making an inquiry to work with us.

And if you study marketing as I've done over the years, then the marketers will tell you that there is...

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How to run your firm on 15 hours a week 🤫 financial freedom motivatedpeople systems Jul 05, 2021

It's not something that happened overnight. On the long road to getting my practice to where I wanted it to be, I learned everything I could from my seniors, experts in the field, and various mentors I was lucky to have. Right now, I have over 100 clients, we have seven full-time fee earners and...

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Learn to say NO! #productivity learntosayno time management Jun 28, 2021

We've all been there... 

A colleague, friend, or family member asks you for a favour.

Your brain doesn't get a chance to even think about it before the words spill out - 

"Yeah, sure, okay!". 

WHY DID I JUST AGREE TO THAT?! - Your internal monologue screams! 

You're already...

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How to generate ideal client enquiries client enquiries positioning sales Jun 21, 2021

So how do you get enquiries from your ideal clients? 

Is it by referral? 

Is it through social media? 

Or is it via your email list? 

Referrals are great but they aren't always predictable. 

So what you need is a marketing system that generates a predictable number of...

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Client's don't care about YOU 🙄 client experience client satisfaction intial meeting Jun 14, 2021

Clients don't care about you 

Harsh, but true 

They only care about what you can do for THEM 

How you can help them overcome their problems 

Or realise their dreams 

So don't start off a meeting talking about you, your firm, how many offices you have etc etc 

They...

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The 2 types of accountants 🤓 client experience client satisfaction clients Jun 07, 2021

There are two types of #accountants 

Which camp are you in? 

Are you the internal focused accountant or the client focused accountant?

When you're internally focused you:

charge based on time spent

believe your people are a commodity

let your clients take 100% of the risk of working...

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Stop trying to do everything! #productivity delegate having a process May 31, 2021

It'll be quicker if I just did it myself...

It's gona take so long to explain this to her, I'll just get it done myself

No one can do it as well me so I'll just do it

Sound familiar? 

It's a common curse of the business owner! 

But it is also the reason why you end up working crazy...

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Don't make this BIG mistake when sending out proposals! initial meeting proposal sales meetings May 24, 2021

Don't make this BIG mistake! 

So you've had a great meeting with a potential client 

You get to the end and the prospect asks 'so, how much is that going to cost' 

You say... "uh, i'll send you a proposal to confirm"

Nooo! 

That is the worst thing you can do at the end of your...

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Clients are not price sensitive pricing pricing strategy value based pricing May 17, 2021

That's too expensive

(Really)

You: my clients are so price sensitive 

No they're not!

Most people in society are not price sensitive 

They are VALUE sensitive

If your clients:

  1. buy their coffee from Starbucks
  2. have an iPhone
  3. drive a premium brand car

They CANNOT be price sensitive ...

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To be better, be DIFFERENT 😎 being different niche positioning May 04, 2021

Struggling to attract new clients?

And can't seem to pinpoint why? 

You may be swimming in the sea of sameness. 
Does your website look like every other accountants website? 

Do you list all the services you offer 

Do you send out the same old Budget update like everyone...

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Measure this 👇 instead... #productivity client experience timesheets Apr 30, 2021

So big debate on keeping timesheets earlier in the week 

If we don't keep track of time, what should we measure instead? 

So many to choose from 

Whatever you measure, link it to the OUTCOME you are trying to achieve..

As a wise man once said 'anything that is watched and measured,...

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