Stop relying on referrals content creation content marketing referrals Mar 29, 2021

You have to STOP relying on just referrals

And heres why 

It’s not a strategy, which means it’s not something you can plan and forecast around

It leaves you with little control and ownership around where you next customer will come from

And look, I get it, referrals are great!...

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Be the specialist not the generalist accountancy niche specialist Mar 22, 2021

Is it better to be a generalist or a specialist? 

Clue: I’m a dentist looking for an accountant. Am I going to be interested in any accountant I come across or one who specialises in working with dentists?

The specialist firm, of course.

Because an accountant who specialises in my...

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How to grow your accounting firm in 2021 accountancy content creation video content Mar 15, 2021

Have the last 10 months been as hard for you as everyone else in the accounting world?

furlough claims, loan applications, remote working not to mention the tax returns! 

Winning new business was probably not on your priority list 

You've worked crazy hours and been there for your...

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Your BIG Opportunity this year digital opportunity positioning Mar 08, 2021

What's the biggest change you've noticed since the pandemic began? 

We're watching a lot more Netflix and Youtube

We're eating a lot more

We like our kids less and less [joke]

But seriously..

we're all using Zoom more 

A year ago, most wouldn't have even heard of it 

Now it's...

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STOP! billing by the hour! rowe timesheets value pricing Mar 01, 2021

STOP billing by the hour!

STOP using timesheets!

Time has nothing to do with what your clients value 

Client's are not buying time from you

They are buying results, outcomes, solutions to problems 

You are not a commodity 

Your 'time' is not what you're selling 

When you track...

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The secret to building willpower atomic habits self development willpower Feb 22, 2021

How's that new year's resolution going? 

Perhaps it's not 

You're not alone..

Most people have long left them behind 

And it's not your fault...

Our brains are wired to avoid discomfort..

We will do whatever is easy for us..

Anything that is hard requires us to go against our...

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The no 1 cause of scope creep accountancy accounting scope creep Feb 15, 2021

Do you suffer from the dreaded scope creep? 

It's inevitable in the kind of work we do.. 

So how do you limit the amount of scope creep that happens? 

Especially if you're not billing by the hour any more.. 

(Because we know that's crazy and clients don't buy time from us)

...

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How to shortcut your way to success accounting coaching mentoring Feb 08, 2021

What is one thing you'd do differently if could wind back the clock to when you first started your business? 

It's tough to choose just one .. 

But if I had to it would be..

To work with a coach / mentor from the very start 

Someone who has trodden the path before me...

Has learned...

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Quick tip to cut time spent in your Zoom team meetings! #productivity time management zoom Feb 01, 2021

Sick of team meetings on zoom dragging on and on? 

Try this...

It’s how we keep our weekly meetings to just 40 mins max 

Having been fully remote since March a once a week virtual meet has been helpful

But it’s also important not to have meetings just for the sake of them

...

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How to come up with content ideas content creation content marketing video content Jan 25, 2021

Are you struggling to come up with content ideas? 

Don't think you're creative enough to create content? 

Feel that you don't have anything 'unique' to add to the sea of content out there? 

Well, here's something that might help... 

It's the principle of 'borrowed creativity'....

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How to get new business enquiries whilst you sleep content creation content marketing marketing Jan 25, 2021

Wondering where your next enquiry is coming from?

Panicking that you've lost revenue and need to do some 'marketing' to get some new business in.

There's no shortcut i'm afraid. 

No $97 Facebook ad course that's suddenly going to magic enquiries from thin air. ‍

You've got to put the...

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You can't get fired - EVER! business owner corporate culture employees Jan 11, 2021

You can NEVER get fired 

Bonkers or believable? 

I’m toying with the idea...

Having read about it in Simon Sinek’s book Leaders eat Last

The last few months have been tough for many that have lost their jobs 

But it seems we are very quick to get rid of people when we...

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