Have your referrals dried up? Try this... accountant accounting marketing referrals social media Aug 06, 2020

If you're an accountant at the moment, you're probably drowning in work. Heck, you probably don't have much time for marketing. However, you'll probably also find, potentially, that the number of enquirers you're getting has reduced and that's probably because, people aren't interacting socially...

Continue Reading...
#1 tip to get your prospects to say yes accountancy client satisfaction sales meetings Aug 04, 2020

I'm gonna share with you one thing that will really boost your conversions from your sales meetings, from your prospect meetings to get your prospects to say yes to working with you.

So rewind a number of years ago now. The way I used to carry out my prospect meetings was that I would have the...

Continue Reading...
The 2nd best way to attract new clients to your accounting firm accountants accounting content creation marketing social media Jul 31, 2020

I get asked quite often, what is the best way to win new business? To attract new clients to my accounting firm?

Well, the best way is still, by far, referrals and it has been for a number of years. Referral will always be the top way that you will get new business into your accounting firm so...

Continue Reading...
3 Reasons why working with a coach or mentor is worth it accountancy coaching goals mentoring Jul 27, 2020

I'm gonna talk about the importance of working with a coach or mentor, and the impact it can have on you personally achieving your goals and dreams.

So I've worked with several coaches and mentors, and I can honestly say that I attribute a lot of where I am today to the guidance that I have...

Continue Reading...
Accountants, do you hate ‘Sales Meetings’? accountants clients sales meetings Jul 23, 2020

Do you hate having those sales meetings with prospects?

If you do, you're not alone. The thing is, we as accountants, we weren't trained to sell. We were never coached in how to sell and therefore it's not a surprise that, in a prospect meeting, we feel uncomfortable.

So today, I wanna share...

Continue Reading...
Where do you start when it comes to creating content? accounting marketing social media Jul 20, 2020

So where should you start with your content?

What do you write about?

It's a common question I get asked from the accountants that I mentor and coach. Well, a great starting point is the book written by Marcus Sheridan called "They Ask, You Answer", and the basic summary or premise of the book is...

Continue Reading...
Do you want to run webinars? Here’s why you should... acoounting marketing webinars Jul 16, 2020

I did a webinar recently for my accountant audience on how to set up, promote, and deliver a webinar to your clients.

In the introduction, I talked about how important it is to do webinars, particularly in this climate where we can't do face-to-face meetings.

Webinars are a really powerful way to...

Continue Reading...
4 ways to increase your productivity (and get more done!) Jul 13, 2020

So we all want to be more productive. We all want to get more stuff done but we all only have the same amount of minutes in a day.

We all only have 1,440 minutes in a day. So why is it that some people seem to get a lot more stuff done than others?

I ran a mentoring session a couple of months...

Continue Reading...
How can you actually pivot in your accounting firm? accountant accounting firm pivot Jul 09, 2020

So we'll have heard of the current buzzword at the moment which is pivoting. It's that cool word that's going around during this time as to how we can pivot our business to compensate for the loss of income from our traditional channels.

So how, for example, a restaurant business can pivot...

Continue Reading...
How to create content fast! accounting marketing social media Jul 06, 2020

I'm gonna share with you how to create content, and how to create content fast.

I'm gonna give you one technique that will help you to create masses of content that will keep you going for months on end.

So, that technique is called batching, and what batching simply means is that you batch your...

Continue Reading...
The BIG opportunity (how can we make the most of it?) accounting manangement opportunity value Jul 02, 2020

In my last mentoring session, we talked about the big opportunity that we have as accountants over the next few years.

How to seize that opportunity, how to position ourselves to make the most of it, and what resources we can use to communicate the value of this offering. It's all about...

Continue Reading...
3 tips that will help you get started with video accounting social media content video content Jun 29, 2020

So you know you need to do video, but you don't know where to start.

Let me share with you some tips that were helpful to me that will hopefully help you to get started with video.

Because now, more than ever, video is so important to get ourselves out there.

  • To increase your personal brand.
  • To...
Continue Reading...

Blog