The Accountant's Guide to Shortcutting Your Success: Learn from My Mistakes coaching learning from others mistakes mentoring Jan 30, 2023

As an accountant running your own firm, you may have experienced the frustration of spending time and money on the wrong things. However, the good news is that you can learn from others' mistakes and shortcut your way to the results you want.

In our mentoring programme, I'll be sharing my...

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Don’t compare your life to someone’s highlight reel.. growing an accounting firm pricing wins Jan 23, 2023

In today's fast-paced world, it's easy to get caught up in the highlight reel of others' lives on social media. We often find ourselves comparing our own lives to the curated versions of others', and it's not uncommon to feel inadequate or like we're not measuring up. But, as the saying goes,...

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The only thing going on your customer’s mind when you give them the price is THIS pricing pricing strategy value based pricing Jan 17, 2023

When it comes to making purchasing decisions, consumers often weigh the perceived value of an item against its price. If the perceived value is higher than the price, the consumer is more likely to make the purchase. This is why it is important for businesses to focus on increasing the perceived...

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The Problem With Hourly Billing profitability value based pricing Jan 09, 2023

Don’t be like the lawyers

Sorry lawyers! 

But clients really hate being billed by the hour. It gives them no certainty in what they’re going to get and puts them off calling you or emailing you if they’re going to get a bill every time they do/ 

Are you really the...

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Benefit Of Learning From Me invest in yourself mentoring Jan 02, 2023

I’ve spent a lot of time and money doing the wrong things but good thing is, if you’re an accountant running your own firm you can learn from my mistakes.

You can basically shortcut your way to the results you want without wasting time and money like I did. Who wouldn’t want to...

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How to deal with clients who keep calling customer service pricing pricing strategy Dec 05, 2022

Aaargh!! Not another question - please leave me alone. Do you feel like that some days where the phone never stops and the emails keep on coming? You start to begrudge clients for asking your advice and coming to you with their problems. You have so much work to do that you don’t know...

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Getting customers is simple really 🤷 when…… niche positioning win clients Nov 28, 2022

Getting customers is simple really when……

You have a system in place, social media is great but you need to know where it fits in to your marketing system

Get the strategy sorted then figure out the tactics to deliver on that strategy

Otherwise it’s just gona be noise

In this...

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Advice To My Younger Self investing in yourself reading Nov 21, 2022

What one thing would you tell your 20 year old self if you could go back in time? 

I’d tell him to READ! I didn’t pick up a business book until I was in my mid-thirties 

But when I did my mind was blown 

Like i’d uncovered a long lost treasure. I gained so...

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How Do I Raise Prices Without Losing Clients? cost pricing pricing strategy Nov 14, 2022

I walked out of Starbucks yesterday in a huff.. 

So I went to Starbucks yesterday, looked at their price list and saw that my favourite Cortado was £3.10. I stood there trying to work out how much it cost them to make it

1 Firstly starting with the unit cost of the coffee...

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Do you have a love / hate relationship with your email inbox? how to get more productivity productivitytips Nov 07, 2022

Do you have a love / hate relationship with your email inbox ?

You loathe the amount of email you get and have to respond to BUT…

You [secretly] love it when you see that notification that tells you have email to read. That’s no surprise.. It gives us that dopamine hit that...

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People are motivated to take action when they are in pain Nov 01, 2022

I missed my appointment with my Chiropractor yesterday. It was in my calendar (but for next Thursday by mistake)

Last week was a different story though

My back was in agony so I couldn’t wait for the appointment. The time and date was fixed in my head as I couldn’t wait to alleviate...

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I was a really late reader Oct 27, 2022

I was a really late reader

Embarrassed to say I hadn’t read a business book before reaching my mid-thirties. Then I came across the book Drive by Daniel Pink which was mind blowing at the time. It gave me solutions to problems that I didn’t even know I had.

And...

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