Should you niche your accounting firm? accounting marketing workplace environment Jun 25, 2020

So should you or shouldn't you niche your accounting firm?

Now there's a lot of difference of opinion on this in the sector. Some people will tell you that yes, you absolutely need to niche. Others would tell you nah, it's not really important.

You don't have to.

My view is that you can...

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Ditch the timesheet! (How to effectively measure profitability & productivity) accountant client satisfaction productivity profitability timesheets Jun 22, 2020

If you're an accountant do you still use timesheets in your practice?

In my last mentoring session I did a poll. There were about 50 accountants there and more than half said that they still used timesheets in their practice.

Now the vast majority don't use timesheets for billing purposes. So...

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How to communicate your value (so that your clients understand the value you can provide) pricing value Jun 18, 2020

A common issue I see amongst accountants I work with is that we struggle to communicate the value of what we do for our clients.

And therefore we struggle to get a fair price for all the value that we generate.

We're great at doing the work, we're not great at communicating the value that brings...

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3 things that actually motivate your team members (hint - it's not more money) motivation rowe team members May 18, 2020

A common challenge that I hear from many accounting firm owners that I work with is that it's really hard to find, to attract, and retain the best talent in their accounting firms.

So I thought I'd do a video on employee motivation and what motivates employees?

Now contrary to public opinion,...

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Time-based billing is a crazy way to price. Here's 3 reasons why... pricing profitability value pricing May 18, 2020

If you're an accountant, do you still bill by the hour?

Now I know in recent years, many accountants have transitioned away thankfully from time-based billing. But there is still many that do, however, have very strong opinions on this.

I believe that time-based billing is a crazy way to price....

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Onboarding new clients: Making the first 100 days count customer service onboarding May 18, 2020

So you've won a new client, yay!

But what next? You see, your client has agreed to work with you because they have undergone a journey from not knowing you, to knowing you, to liking you and trusting you, but what next?

When they agreed to buy from you they had these conflicting emotions running...

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Are you still charging by the hour? Time-based billing vs. Value pricing Mar 05, 2020

Did you know that the concept of time-based billing dates back over 100 years? 

Yes, that's right. It was the brainchild of a lawyer called Reginald Heber Smith. And he created it to get rid of the ills in his law firm. Sadly however, this practice, this out-dated practice from over 100...

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How to win new clients from social media Feb 12, 2020

Don't want to watch the recording? You can read the full transcript below...

So today I have someone with me today that needs no introduction, the one and only Jeri Williams of LinkedIn fame, who is today going be talking about how to win new business on social media. 

So, Jeri, tell us a...

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How to get started with video and use it to raise your firm's profile Feb 05, 2020

Don't want to watch the recording back? You can read the questions and transcript below!

How did you get started in the big wide world of accounting?

I went back to studying about 10 years ago when I had two small children. I was only on reception at the dentist 10 years ago, feeling a bit...

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Deliver 5-star service Jul 30, 2019

What are the first impressions that a client gets when they walk into your reception?

Is the room full of paper and desks, and a bit chaotic?

Are they warmly welcomed by your front-of-house?

Do you struggle with attracting higher profile clients?

First impressions matter. We are no longer...

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Own the numbers Jul 05, 2019

Should we, as qualified chartered accountants and CPA’s, be doing bookkeeping for clients?

Do we really want to get involved with having to sort out a client’s receipts and keeping their records updated?

To put it crudely, until recently accountants considered bookkeeping to be...

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Cash is King Jun 11, 2019

Do you worry whether you’ll be able to meet your payroll or VAT obligations?

Do you have to take out funding to meet your end of year tax bills?

Do you dream about the day your debtors’ ledger and WIP turn into cash?

If so, you’re not alone. So many accountants have still not...

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