3 reasons why you should NEVER give a discount (and 2 occasions when you can 😊) discount value based pricing value pricing Nov 29, 2021

Can I have a discount?

uhhh ...

Ok because we really want to do business with you, you can have £xx off

Nooooo! 

You should never give a discount just because your prospect asks for one 

3 reasons why not to do so in the video 

If you absolutely must give one then only do so...

Continue Reading...
How to create an awesome workplace culture #people corporate culture motivatedpeople Nov 22, 2021

Do you know the biggest mistake I see business owners make when managing their employees?

No??

Let me tell you then.

They control instead of delegating. That’s right.

They place tight parameters such as work environment just to keep an eye on their employees all the time! And...

Continue Reading...
There is never a place for time-based billing! timesheets value based pricing value pricing Nov 15, 2021

There is never a place for time-based billing!

This might be controversial to say, but it's a really lazy way to price. The concept of the billable hour was created back in the early 1900s by a chap called Reginald Heber Smith. He was a lawyer who created it to overcome the ills in his law firm....

Continue Reading...
Group wins - working with other accountants pricing wins repricing exisiting clients transforming profits Nov 08, 2021

There's no way I'd talk to another accountant - what if they steal my clients?! I don't want to share my secrets with the 'competition'...

How things have changed

Only a few years back, you'd never hear of accountants talking so freely to other accountants. But accountants are sharing and caring...

Continue Reading...
Two Things That Makes Buying From You Easier accounting profession customer service pricing strategy Nov 01, 2021

In anything we're looking to buy, there are two things in place that speed up our buying decision, and, are most likely to speed up the decision of your prospects too.

These two things are certainty and choice.

Certainty in how much we have to pay to acquire a good or service, and choice in terms...

Continue Reading...
Have you ever thought of work this way? #employeemotivation autonomy employees Oct 25, 2021

At some point in our careers we all asked ourselves this BIG question…

“Why do I need to go to work today?”

Does that sound familiar?

For some of us, we live this out day in – day out for weeks, months, years!

So much so that we never think to question it anymore.

Like...

Continue Reading...
My Journey pricing pricing strategy value pricing Oct 18, 2021

Back when I acquired my firm in 2008, things were pretty tough.

We were poor on our systems… we had no “ideal clients”… our pricing wasn’t great, and we had a high staff turnover.

Basically, we were a sinking ship.

And so I realized I had to do something about it...

Continue Reading...
How I pivoted during the pandemic content marketing grow your business pivot Oct 11, 2021

Recently, we’ve had one of our best years over the last 12 months in our accounting firm.

And this is even with the whole pandemic period of last year spelling doom for most businesses.

How did we achieve this?

Well, for one thing, it wasn’t easy and definitely didn’t happen...

Continue Reading...
Nitch Or Niche??? marketing niche positioning Oct 03, 2021

Do you still struggle to win clients into your firm?

Well, then you might be guilty of this…

Lack of positioning.

That’s right.

That is the number one reason why most accounting firm owners struggle to win over new clients.

You see, without defining your ideal client, it’s...

Continue Reading...
You are NOT the Trusted Advisor if you do this 👇 Sep 27, 2021

Accountants: so you say you are the 'TRUSTED ADVISOR'? Then why are you charging clients for picking up the phone to you??

A true trusted advisor would ALWAYS be there for their clients. To hear them out in their time of need. To help them solve their problems and overcome their challenges....

Continue Reading...
Make space for the VIP clients! positioning profitability vip Sep 20, 2021

One of the biggest fails for most people starting out is that they end up taking on everyone and anyone, every client they meet, essentially, and then suddenly they're just bogged down with far too much work and clients that don't hold much value in their work.

You've got to be really clear and...

Continue Reading...
Don’t Build Your Mansion On Rented Land… email marketing social media social media content Sep 13, 2021

Imagine if all your social media accounts got blocked today. What would you do?

Will you go bankrupt?

Will you lose all your business contacts?

Will you have a panic attack?

Well, I know one thing for sure.

If you put all your weight on your social media platforms then you could possibly go...

Continue Reading...

Blog