Clients don't care about you
Harsh, but true
They only care about what you can do for THEM
How you can help them overcome their problems
Or realise their dreams
So don't start off a meeting talking about you, your firm, how many offices you have etc etc
There are two types of #accountants
Which camp are you in?
Are you the internal focused accountant or the client focused accountant?
When you're internally focused you:
charge based on time spent
believe your people are a commodity
let your clients take 100% of the risk of working...
It'll be quicker if I just did it myself...
It's gona take so long to explain this to her, I'll just get it done myself
No one can do it as well me so I'll just do it
It's a common curse of the business owner!
But it is also the reason why you end up working crazy...
Don't make this BIG mistake!
So you've had a great meeting with a potential client
You get to the end and the prospect asks 'so, how much is that going to cost'
You say... "uh, i'll send you a proposal to confirm"
That is the worst thing you can do at the end of your...
That's too expensive
You: my clients are so price sensitive
No they're not!
Most people in society are not price sensitive
They are VALUE sensitive
If your clients:
- buy their coffee from Starbucks
- have an iPhone
- drive a premium brand car
They CANNOT be price sensitive ...
Struggling to attract new clients?
And can't seem to pinpoint why?
You may be swimming in the sea of sameness.
Does your website look like every other accountants website?
Do you list all the services you offer
Do you send out the same old Budget update like everyone...
So big debate on keeping timesheets earlier in the week
If we don't keep track of time, what should we measure instead?
So many to choose from
Whatever you measure, link it to the OUTCOME you are trying to achieve..
As a wise man once said 'anything that is watched and measured,...
Timesheets or no timesheets - that is the question
Always a subject which generates healthy debate
Which side of the fence are you on?
Still think timesheets have a place?
Or should they be binned into history forever
For #accountants and #lawyers IMHO they should be...
What's the best investment you've ever made?
Is it property?
Is it stocks and shares?
Is it Bitcoin?!
Mine is none of above..
It's investing in ME
Investing in my own learning and development
Investing in learning from mentors who have gone on the journey before me
99% of your problems stem from…
But, here’s the good news!
YOU are also the solution!
Shake those unproductive thoughts and get back to the things that are actually advancing you and your business
You are in control!
There will always be distractions...
Struggling with scope creep?
Feel like you and your team are working too hard with little return?
Chances are, your pricing needs attention
Given the nature of what we do as accountants, our services are very fluid
You've adopted fixed fee pricing because you know that...
What do you do with all the (useful) content that you read, watch and listen to ?
You know the stuff that really stands out that you want to keep for future reference.
How do you organise it all?
How do you take notes from podcasts or Youtube videos?
If you don't do you wish you did?