So when you're an accounting firm owner, you wear many hats.

You're the sales director, you're the marketing director, you're the operations director, you're the HR director, you are the business development director, and so on and so forth. It can be very overwhelming, and difficult to know...

If you're an accountant, what stage do you think the accounting profession is in? I think we're in a really exciting place at the moment, but actually it's, it's a mixed view depending on which sector of the accounting profession you're in.

I think the likes of the big four, the big 10 even are...

So today i'm going to tell you the story about Stella Liebeck and mcdonald's and how we can learn something about pricing from this 2.9 million dollar cup of coffee. So back in 1994 a lady called Stella Liebeck, drove up to mcdonald's drive-through with her grandson, they bought a cup of...

So do you find that you're constantly busy? You get in the morning to the office or you open up your laptop and you've got emails to clear.

You clear those emails and then, more emails come in and then you've got to clear those, and you spend most of the day writing emails, responding to emails,...

Do you still use timesheets in your firm? Now I know many accountants still do.

Even though, we've moved on to a different way of pricing clients on a fixed fee basis. But many accountants are still so attached to the timesheet, that even though they may not be billing based on the time and the...

So how do you react when one of your employees, one of your team members, in your accounting firm, makes a mistake? Do you come down on them like a ton of bricks? Or does the superior in charge, the senior, do the same with the juniors if they make a mistake? Or are you quite forgiving?

You see,...

So one of the big challenges that I hear from accounting firm owners is that it's really hard to find the right people.

I hear the same from clients of my accounting firm that recruiting the right people is so difficult. Well, my question back to that would be, are we the right leaders? Have we...

Do you find that you struggle to focus on the stuff that you need to get done and constantly distracted by emails, by notifications, by phone calls coming in?

Well, you're not alone and I came across a technique that I have implemented that has massively helped with productivity and I wanna share...

If you're an accountant at the moment, you're probably drowning in work. Heck, you probably don't have much time for marketing. However, you'll probably also find, potentially, that the number of enquirers you're getting has reduced and that's probably because, people aren't interacting socially...

I'm gonna share with you one thing that will really boost your conversions from your sales meetings, from your prospect meetings to get your prospects to say yes to working with you.

So rewind a number of years ago now. The way I used to carry out my prospect meetings was that I would have the...

I get asked quite often, what is the best way to win new business? To attract new clients to my accounting firm?

Well, the best way is still, by far, referrals and it has been for a number of years. Referral will always be the top way that you will get new business into your accounting firm so...

I'm gonna talk about the importance of working with a coach or mentor, and the impact it can have on you personally achieving your goals and dreams.

So I've worked with several coaches and mentors, and I can honestly say that I attribute a lot of where I am today to the guidance that I have...