WARNING! Risk of drowning! niche positioning specialist Oct 24, 2022

WARNING! Risk of drowning!

in the Sea of Sameness!

Have you ever asked yourself what makes someone choose YOU over another #accountant?

  • Is it how many letters you have after your name?
  • Is it how many offices you have?
  • Is it your good looks?
  • Is it how many accounting standards you have...
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I paid £1.80 for two slices of toast pricing value value based pricing Oct 18, 2022

I paid £1.80 for two slices of toast 


You can get two WHOLE loaves for that amount?! So why did I (and I wasn't alone) spend so much more on something that I could have made at home for a fraction of the price? Because I saw 'value' AND Because it was 'offered' so I got...

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People who join you on price will leave you on price niche pricing pricing strategy Oct 17, 2022

People who join you on price, will also leave you on price 

When I first started out and was hungry to grow I tried everything to get clients, I hired a telemarketing agency to get me appointments. They would do the cold calling and get me appointments with business owners in the area....

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How clients make a decision while buying client experience tax wow experience Oct 11, 2022

We’ve been seeing a couple of independent schools for our daughter moving into Year 7 next year. There was an open evening of one in Southampton on Friday evening then an open day yesterday in Winchester. Big decision for us as she’s our only daughter (she has 3 annoying...

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Getting results in three months. How I save 2.5 days of work each month pricing wins success stories Oct 10, 2022

“It’s the personal touch that I really value…” 

Words of Michele Bishop, an exceptional #accountant based in the city of Wells. Since being on the Mastermind programme, Michele has:

  • Reduced time spent doing billing from 3 days to half a day week
  • Carved out a...
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I was in the Apple store last week to get my son an iPad Oct 04, 2022

I was in the Apple store last week to get my son an iPad. We got an appointment almost straight away and the young attendant came to assist us. He was very knowledgeable about the products as you can imagine and took us through the various iPad models. 

It didn’t surprise me...

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Two Superpowers In Business marketing positioning pricing Oct 03, 2022

There are 2 SuperPowers  in business 

Watch the video below to find out more 

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Are you a control freak? Sep 26, 2022

Are you a control freak? 

don’t worry you’re not alone, most business owners are. But the successful ones who actually build a business that can run without them do two things:

  •  Employ people better than them and give them full autonomy to do their best work
  • Build systems...
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Do you have a dress code at your firm? Sep 20, 2022

Do you have a dress code at your firm?


This is the first time I’ve worn a suit in two and a half years. It was for a wedding reception we went to the other day. When I first started my firm 15 years ago I used to wear a suit every day. And a tie if I was meeting a new...

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Struggling to raise your prices for fear of losing clients? Sep 19, 2022

Are you struggling to raise your prices for fear of losing clients? 

We know that clients buy from us when they can see that the value they get is more than the price they’re paying.

But what is ‘value’? 

Value is the sum total of the benefits that the client FEELS...

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I think i've just randomly won a new client for over £12,000 from Starbucks today 🤷‍♂️👇 niche positioning specialist Sep 13, 2022

I think i've just randomly won a new client for over £12,000 from Starbucks today!

Working out of Starbucks at the Village Hotels in Eastleigh today whilst my car's gone in for the 1000 mile running in service and might have got an ideal client with a fee of over £12,000!

As...

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How to get paid £20,000+ EVEN during a recession Sep 12, 2022

Dear fellow accountant

You are needed more than ever before by small business owners, not for just doing year end compliance work and reporting on history but working in tandem with the client throughout the year. Offering them a win:win value proposition by giving them access to their own...

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