How I pivoted during the pandemic content marketing grow your business pivot Oct 11, 2021

Recently, we’ve had one of our best years over the last 12 months in our accounting firm.

And this is even with the whole pandemic period of last year spelling doom for most businesses.

How did we achieve this?

Well, for one thing, it wasn’t easy and definitely didn’t happen...

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Nitch Or Niche??? marketing niche positioning Oct 03, 2021

Do you still struggle to win clients into your firm?

Well, then you might be guilty of this…

Lack of positioning.

That’s right.

That is the number one reason why most accounting firm owners struggle to win over new clients.

You see, without defining your ideal client, it’s...

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You are NOT the Trusted Advisor if you do this 👇 Sep 27, 2021

Accountants: so you say you are the 'TRUSTED ADVISOR'? Then why are you charging clients for picking up the phone to you??

A true trusted advisor would ALWAYS be there for their clients. To hear them out in their time of need. To help them solve their problems and overcome their challenges....

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Make space for the VIP clients! positioning profitability vip Sep 20, 2021

One of the biggest fails for most people starting out is that they end up taking on everyone and anyone, every client they meet, essentially, and then suddenly they're just bogged down with far too much work and clients that don't hold much value in their work.

You've got to be really clear and...

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Don’t Build Your Mansion On Rented Land… email marketing social media social media content Sep 13, 2021

Imagine if all your social media accounts got blocked today. What would you do?

Will you go bankrupt?

Will you lose all your business contacts?

Will you have a panic attack?

Well, I know one thing for sure.

If you put all your weight on your social media platforms then you could possibly go...

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Marketing never stops.. 😇 client experience marketing referrals Sep 06, 2021

So marketing doesn't stop when a client comes on board. Marketing continues all the way throughout your client's journey with you.

Because for us accountants in particular, we rely heavily on referrals. When we get a referral, chances are much greater that we'll convert that referral into a...

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How you treat price sensitivity timesheets value based pricing value pricing Aug 30, 2021

Prospect: "It's too expensive"

You: My prospects are price sensitive 

Reality: No they're not.  Most people in life are not price sensitive. They are VALUE SENSITIVE. If the value we get is greater than the price being asked, we buy.

Value though lies in the eye the beholder. Different...

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Why you're struggling to win clients 😱 client enquiries content marketing win clients Aug 23, 2021

If you're struggling to win clients, it's likely because you haven't got your positioning right.

You're not clear on who your ideal client is. And you're not clear on what the messaging is that you're gonna use to find those ideal clients. Trying to appeal to every SME in the country is very...

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How NOT to price your services pricing pricing strategy value based pricing Aug 16, 2021

Imagine walking into a restaurant and when you want to order Sushi and ask how much it would cost they would say £20 per 10 mins of cooking. Wouldn't that be bizarre? OK so it might appear a tad facetious.

But pricing your accounting (or legal) services based on time spent appears exactly...

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The easiest way to grow your practice accounting grow your business niche Aug 09, 2021

To know whose business it is that you want. Sound simple? Yet most accounting firms still have don't have clear messaging on who their target audience is 

If you don't know who you are serving and how you help them, then how can you expect to get the stream of leads that you...

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Compliance is NOT dead accounting advisory compliance Aug 06, 2021

We hear constantly that compliance is dying. "We need to move on". In my view, compliance is not dead, far from it. Compliance is thriving.

It's the bedrock and the foundation of everything that we do. If we don't have access to accurate books and records in real-time, then we cannot provide...

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⛅️ Silver lining of the pandemic 😇 #employeemotivation employees rowe Aug 02, 2021

There's been a silver lining with the pandemic, and the silver lining is the realization by employers that work can happen without seeing your employees with their bums on seats.

Prior to the pandemic, we had a rigid nine-to-five office working culture, where if you weren't in the office between...

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